Many companies use this time of the year to show appreciation to customers, employees and valued business partners through the practice of gift giving. In the process, consider using these simple tips to make sure your good intentions and outreach generate a positive response.

Gift Giving Tips

1. Personalize your cards. Most people appreciate receiving a note that is hand-written and recognizes something special about the person who is receiving the card.

2. Choose gifts wisely. It can be difficult to choose a personal gift for a wide range of recipients. Therefore, gift cards may be the best option. This is because they give recipients the opportunity to use it the way they choose. Also, it is easier to stay within a budget if you know how many gifts you need and the price you want to spend.

3. Be politically correct. Some companies have policies that limit the type or value of gift employees can receive. When in doubt, check with the organization’s human resources department in advance.

4. Use the opportunity to reinforce your brand and corporate values. If you support and endorse community service and volunteerism, share your involvement and your company’s contributions with employees, customers, prospects and other business partners. Also, recognize colleagues and others who give generously of their time in service to others.

“Since you get more joy out of giving joy to others, you should put a good deal of thought into the happiness that you are able to give.” ~ Eleanor Roosevelt

5. Be thoughtful when it comes to acknowledging religious beliefs. It’s okay to send Christmas cards to those who celebrate Christmas, but use Happy Hanukkah or Season’s Greetings or other generic messages for those who don’t.

6. Don’t procrastinate. Plan ahead to make sure your gifts will arrive before companies shut down for the holidays.

Gift Giving: Appreciation and Gratitude

As the year winds down, companies are faced with the choice: to give or not to give and to whom? The purpose of gift giving is to show appreciation and gratitude to those who support your business. A gift, even a small one, can improve morale, enhance a company’s image and leave a lasting impression. So choose carefully, and don’t forget to say “thank you” when you are fortunate enough to receive a corporate gift.