“There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.”

-Former United States Secretary of Defense Donald Rumsfeld

Rummy may not have made much sense in this 2002 quote, but this is what we do know: no matter how good your business is, if your potential B2B customers don’t know, then it doesn’t matter.

You’re in business because you found a niche—a service no one else was offering, a product no else makes, or a better way of doing things. You know you’re special. You know how hard you’ve worked. But do your company’s potential customers know that? Are you an unknown?

If you don’t know the answer to that, you probably are. But you don’t have to be. An article in the trade website or journal that your customers read can make all the difference. When potential customers read your opinions, insights and ideas in the forums and venues they seek out for advice, you’ve become more than just another company—you’ve become a thought leader.

If you’re an unknown quantity, call or e-mail us at Trade Press Services today. We can get you in print or online—guaranteed. And your company will go from being one of Rummy’s “unknown unknowns” to the industry leader that everyone knows.