29 Takeaways and Reflections from Our 2021 Blog Posts

Writing and posting a weekly blog, which we do, requires a commitment of time, energy and resources. As we wrap up the year, we’ve reflected on what we’ve produced and would like to share some of our takeaways from our blog posts with you. If you get one new idea from these “lessons” that helps you increase performance, productivity or profitability for you and your company, we believe we’ve been of service.

Lessons About Audience and Customers:

Know thy customer. It’s more than an adage. If businesses don’t understand their audiences and target markets, they will not recognize how to best engage with them or how to solve their problems. Successful marketers effectively research their audiences and produce compelling messages that communicate how and why their company provides solutions. Here are six blogs from 2021 related to that theme:

Lessons About Marketing Technologies:

Technology and marketing go hand in hand in 2021. This is a trend that will continue into the years to come. With the fast pace of digital marketing, it isn’t always easy to stay on top of which technologies are worth the investment. As you ramp up for the next year, consider the tools that were making an impact in 2021:

Lessons About Marketing Types and Platforms:

As marketers, we need to make sure we’re putting our efforts into the right types of content on the right platforms based on known business needs, audience interests and overall trends. Here are a few of our most popular blog posts related to content development and marketing platforms. Which of these topics resonates with you?

Lessons About Overall Strategy:

Marketing tactics are a dime a dozen. But without a comprehensive, well-thought-out strategic plan, they are not likely to have the impact you seek. That’s why answering the question “why,” coupled with creating a clear vision and mission statement and defined goals are important. Once the plan is complete, share it internally and make sure to monitor progress regularly. Here are a few of our blog posts about using strategy to your advantage:

Lessons About Mindset:

How we act and communicate within a business has a significant impact on a company’s day-to-day activities, overall culture and brand. It’s easy to put all our focus on projects, upcoming deadlines, revenue generation and brand visibility, sometimes forgetting to also look within. It seems that in 2021 more than ever, we recognized the need to engage in personal self-improvement. Leaders and employees at all levels can benefit from considering best practices of mindset:

Onward and Upward

2021 was another year full of change and challenges. Despite that, people are optimistic about the future. Optimism is the positive expectation of a successful outcome. It’s hoping that, regardless of past or present experiences, things can only get better. Optimism is seeing good things that result from challenges and being grateful for all the good in our lives. Finally, optimism is maintaining a positive attitude about ourselves and the people around us. As we enter 2022, it’s inevitable that we will face challenges personally and professionally. The better we prepare ourselves for the challenges, the better equipped we are to handle whatever comes next. We wish you a positive and prosperous 2022 and hope we can continue to provide you with insights and recommendations that will contribute to your success.