For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. Unlike B2C, B2B decisions are longer, more complex, and often involve multiple stakeholders with competing priorities. According to Cognism, “It’s not just about selling anymore—it’s about educating, building trust, and providing value far before a buying discussion takes place.” Add to that limited access to direct customer conversations, time constraints, and data silos, and it’s no wonder many marketers operate off assumptions. With the right prompts for generative AI (GenAI) tools like ChatGPT, Microsoft Copilot, and Jasper, marketers can simulate buyer conversations, extract insights from raw data, and even fill in the gaps when feedback is sparse. The result? Smarter messaging, stronger campaigns, and more meaningful engagement.
GenAI Prompts to Help B2B Marketers Know Their Customers Better
