Anyone following the 2016 U.S. presidential race (on either side of the aisle) has to be shaking their heads. The rhetoric has turned to personal attacks, mudslinging, inconsistent messaging, unreliable facts, and a host of other types of shameful behavior. It’s no wonder the candidates are having trouble getting enough votes to win a majority
Category: Business marketing
The Zen of Business Marketing
Twenty years ago Trade Press Services created a marketplace niche: writing articles and getting them published in trade magazines for clients who recognized the value of increased visibility, credibility and name recognition in their marketplaces. And we did it using a proactive process and performance-based business model. That made us different from PR firms that
