Generative AI and natural language processing (NLP) tools such as ChatGPT, Scribe and Google Bard make it easier than ever to access information and push the limits of creativity. For marketers, while AI tools are reshaping the landscape of content creation, it’s important to consider important “do’s” and “don’ts” of using AI to support marketing and content-creation efforts.
Some of today’s biggest brands use artificial intelligence (AI) tools to gain a competitive edge. AI can sift through customer data, target paid ads, personalize user experiences and facilitate decision-making. With more than a third of companies reporting the use of AI in their business in 2022, marketers who take advantage of AI tools can stay a step ahead of the competition.
Marketing events and in-person experiences have faced some rocky challenges in recent years, but 2023 is shaping up to be a comeback year. In fact, 90 percent of B2B marketers and 70 percent of B2C marketers executed at least one in-person, hybrid or virtual event in the second half of 2022, and most anticipate their event marketing budget will increase this year. Common B2B events include seminars, webinars, thought leader speaking engagements, trade shows, career development programs, exhibitions and conferences.
The popularity of podcasts continues to grow and doesn’t show signs of slowing. In fact, in 2021, there were 383.7 million podcast listeners globally and it is predicted that number will climb to around 424 million by the end of 2022. Listeners seek out podcasts for ease of access, entertainment and personal growth. For marketers and business leaders, podcasts offer an opportunity to stay up to date about trends, best practices, predictions and insights from industry thought leaders.
Artificial intelligence (AI) makes it possible for machines to think like humans, mimic their actions and learn from their experiences. AI is continuously evolving and is seen in a variety of applications and industries. From chatbots to smart speakers like Alexa or Siri, AI can process language, operate vehicles, manage healthcare, automate investing, adjust home comfort settings and recommend music and videos.
According to a recent survey, the average American mobile phone user spends approximately three hours on their device every day. As technology evolves, we become increasingly dependent on our mobile devices for communication, information, entertainment and transactions. In fact, 42 percent of users consider their mobile devices the most important resource in their purchasing process.
Marketing automation technology, when integrated successfully, helps companies streamline repetitive tasks, generate more and better leads, nurture existing leads and distribute personalized messaging across varied channels. As a result, marketers can increase efficiency, get better data and grow revenue faster. When incorporating marketing technology into your marketing plan, there are four types of automation to consider.
The number of podcasts is on the rise. Podcasts, which are digital and conversation-based series, are popping up in countless categories. Whether you are considering starting your own podcast or being featured as a guest on an established show, a podcast strategy should be an essential component of your marketing communications plan.
While event marketing looks different in 2020 (and perhaps into the future), it doesn’t mean it is any less powerful. If anything, buyers and sellers are looking for more effective and efficient ways to connect. For organizations whose lifeblood is event marketing, consider some of these alternative methods in our new normal environment.
As marketing professionals, we need stay on top of trends, news and industry insights to maintain a competitive edge. Yet, it can be hard to find the time needed to consume all the relevant content that crosses our paths. Enter podcasts, also known as digital, conversation-based series. They are the new form of talk radio.
Search engines are fast becoming the preferred mode of delivering information to consumers of all types and ages. In fact, only 29% of people want to talk to a salesperson to learn more about a product, while 62% will consult a search engine. That’s why as marketers, we need to harness the power of search engines and boost our knowledge and understanding of SEO terms and their significance.
Choosing the right marketing technology investments is difficult. Considerations include short-term needs, long-term goals, budget, resources, ROI and more. Additionally, it is essential that involved staff members understand the technology, its capabilities and functions. There are certain mainstays we can agree on (email, websites and CRM systems), but with the ever-changing world of technology, new, trending and experimental tech can be risky.
Is there any company in business today that doesn’t use some form of marketing technology to conduct business? Probably not. But the usage varies from company to company depending on where the company is in its evolution, its size and structural format, the industry it’s in and the target markets it serves. In general, the
We all know we are supposed to perform computer backups regularly. Just ask any company that experienced a computer failure, or ask any backup company, and you will hear the horrors of data loss. The statistics vary depending on the number and type of companies surveyed, but the issue is the same: regardless of the
