Content marketing Archives - Trade Press Services

How to Make the Most of Five New Trends in B2B Buyer Behavior

Posted on February 26, 2024 by Gerri Knilans

For many years, “creating enough content” was cited by marketers responding to the Content Marketing Institute’s annual State of Marketing survey as their top challenge. In 2024, however, the top challenge for marketers has changed. Today, “creating the right content for their audience” represents the biggest communication challenge for 57 percent of marketers. Producing and distributing content that resonates with audiences is no easy task. It starts with a keen understanding of B2B buyer behavior.

Content Marketing vs. Thought Leadership: What’s the Difference?

Posted on April 3, 2023 by Gerri Knilans

In today’s increasingly digital and competitive landscape, it’s more important than ever to increase your brand’s visibility, credibility and name recognition. While content marketing is proven to attract prospects, convert leads, retain existing customers and grow your business, there’s an even more effective tool for marketers. Thought leadership takes content marketing a step (or more) further. Thought leadership demonstrates individual and organizational expertise, builds trust and has the power to transform an industry. While content marketing is essential for all businesses, nothing pulls in leads and boosts the long-term success of an organization like a well-executed thought leadership strategy.

What Do Editors Look for in Contributed Content?

Posted on September 6, 2022 by Gerri Knilans

Contributed content refers to any content submitted to a publication or platform by an individual who is not a journalist. This is typically in the form of articles and blogs to trade publications, industry journals, magazines and blog platforms. Contributed content can also be video content, interviews or infographics. Research shows that 92 percent of editors prefer contributed content from industry experts over journalists because these thought leaders can address audience problems with real-world experience from the trenches.

5 Opportunities for Content Marketing Automation

Posted on July 25, 2022 by Gerri Knilans

According to the State of Content Marketing 2022 Global Report by Semrush, 97 percent of respondents agree content marketing is an important part of their overall marketing strategy. But creating consistent and compelling content that connects meaningfully with target audiences is no easy task. It takes specific expertise, a clear vision, ongoing commitment and, most importantly, time. When integrated successfully, content marketing automation technology helps marketers streamline repetitive tasks and generate more and better leads.

How to Build an Effective Keyword List for Your Marketing Content

Posted on June 20, 2022 by Gerri Knilans

A keyword list is a critical element of a successful content marketing strategy. In addition to driving organic traffic to company websites and enhancing SEO, keywords provide a roadmap for content creation by identifying and communicating the topics that connect prospects and customers with an organization. When keywords are used correctly in website content, digital ads and other online marketing materials, marketers can increase brand visibility, boost website authority and showcase thought leadership.

Don’t Fall Prey to These 5 Content Marketing Misconceptions

Posted on April 4, 2022 by Gerri Knilans

With 92% of marketers reporting that their companies view marketing content as a business asset, getting content right is not always easy, but it is essential. Sometimes marketers become overwhelmed by passing trends, conflicting industry advice and widespread misinformation. Also, they get stuck in old ways if they’re not continually reviewing and applying best practices in an ever-changing industry. To keep your content marketing efforts on track, it’s important to avoid today’s common content marketing misconceptions.

What Every Marketer Needs to Know about Photo Copyright Infringement

Posted on October 25, 2021 by Gerri Knilans

There’s no question about it. Marketing communications content is more engaging when it includes graphs, charts, photos or other visual elements. But sourcing images for marketing materials isn’t a straightforward process. From attribution to non-commercial to royalty-free to fair use, there are a lot of rules and regulations to untangle. There’s a lot at stake, too. Breaches of copyright can land your business in legal battles with hefty fines, especially if an image is used for social media marketing. To protect yourself and your company, it is important to know the copyright laws in effect.

8 B2B Content Marketing Mistakes and How to Avoid Them

Posted on October 11, 2021 by Gerri Knilans

A well-developed content marketing strategy requires time, planning, expertise and resources to succeed. At the same time, it’s easy and inevitable to make a few mistakes along the way. Knowing, understanding and recognizing the more common B2B content marketing mistakes enables marketers to anticipate and avoid them. And, with this knowledge, marketers can quickly refine, rectify and recover as they work to enhance their content marketing programs.

31 Content Marketing Terms Every Marketer Needs to Know

Posted on May 17, 2021 by Gerri Knilans

Every industry has its own jargon, buzzwords and acronyms, and content marketing is no exception. To be successful, marketers need to know what these terms are, how to use them and why they matter. Here’s a list of 31 commonly used content marketing terms to help you evaluate your marketing acumen.

8 Psychological Principles to Improve Your Content Marketing

Posted on April 5, 2021 by Gerri Knilans

The essence of marketing is communication. This requires content developers to understand the minds and behaviors of their target audiences. With knowledge of interactive trends, social phenomena and human nature, marketers can achieve two goals. The first is to recognize why buyers make the decisions they do. The second goal is determining the best ways to give buyers what they are looking for when they need it.

How to Deliver the Right Content for Each Stage of the Buyer’s Journey

Posted on February 1, 2021 by Gerri Knilans

Early Stage: Awareness The early stage (or the top level of the sales funnel) is all about brand awareness and generating interest. Content at this stage should be attention-grabbing, introduce prospects to your company and reflect your brand. Content can come from your website, email campaigns, social media updates and other outreach initiatives. Typically, short-form

3 Rs of Content Recycling: Re-examine, Re-imagine, Re-purpose

Posted on January 25, 2021 by Gerri Knilans

It takes planning, research, skill and collaboration to produce marketing content at a consistent and sustainable frequency, while still remaining relevant and engaging. One way to boost the efficiency of content development production is to reuse the content you’ve already developed. But many marketers do not take advantage of this opportunity.

Energize Your Marketing With Content Curation

Posted on April 20, 2020 by Gerri Knilans

When the subject of content strategy comes up, most people think about generating content. Creating content is essential to maximizing your marketing efforts. A broader perspective focusing on engagement with other content creators takes content marketing to the next level. The name of this process is content curation.

A How-To Process to Evaluate Your Content Marketing Strategy

Posted on April 6, 2020 by Gerri Knilans

To evaluate your current content marketing strategy, consider three key areas: types of marketing content, messaging and frequency of contact. By evaluating your efforts in each category, you will discover which areas are strong and which ones could use a boost. You might also see opportunities you didn’t recognize previously and get energized about expanding and modifying your current programs.

In Case You Missed the Content Marketing Webinar …

Posted on March 10, 2020 by Gerri Knilans

Trade Press Services and SmartFinds Marketing recently hosted a content marketing webinar as part of a “Learn from the Pros” series. The educational webinar, “How to Increase Sales with the Power of Content Marketing,” was created to help businesses discover how to use content marketing as a valuable marketing tool to increase sales, establish credibility and boost marketplace visibility.

8 Top Content Marketing Myths—Busted!

Posted on February 23, 2020 by Gerri Knilans

With so many different guides, hot tips, new stats and trends coming at us each day, it is easy to get bombarded, even confused by the plethora of information and misinformation available in the marketplace. To set the record straight, we collected eight common content marketing myths and explain why they wreak havoc on the lives of professional marketers.

How to Get Your Content to the Right Audiences

Posted on February 17, 2020 by Gerri Knilans

Creating high-quality content requires a thorough knowledge and understanding of the marketplace as well as the messaging development and writing skills needed to produce engaging copy. But that’s not all. How you distribute your content to your audiences is just as important as the content itself. Without a proactive content distribution plan to share and build traffic, a perfectly good article, blog or white paper will collect dust in the fast-paced realm of digital content.

How to Build a Solid Content Marketing Program

Posted on February 10, 2020 by Gerri Knilans

Whether you’re just starting out with content marketing or you’ve been using the tactic for a while, a strategic content marketing plan is critical to make sure your program is on target and delivers on organizational objectives. When you consider that only 42 percent of B2B marketers say they’re effective at content marketing, you can see why strong content can set your organization apart from the pack.

Using Content Marketing to Create a Competitive Advantage

Posted on February 3, 2020 by Gerri Knilans

Content marketing is an essential component of a marketer’s toolkit. In fact, 92 percent of marketers reported that their companies view content as a business asset. As such, it needs to be one of the key strategies you use to achieve your marketing goals. Yet while the most successful companies are very committed to producing content marketing, only 39 percent have a documented strategy.

The Value of White Papers and eBooks

Posted on June 3, 2019 by Gerri Knilans

White papers and ebooks are among the most popular formats of content marketing. While both add value, ask yourself these three key questions to help determine when to use one as opposed to the other.

5 Big Mistakes to Avoid in B2B Content Marketing

Posted on April 22, 2019 by Gerri Knilans

A solid marketing strategy requires effective decision making. Time, planning, expertise, budget and resources will impact your plan before it’s executed. With so many influences and decisions to make, avoiding missteps along the way is crucial. However, some mistakes aren’t so cut and dry. Here are some of the most common B2B content marketing mistakes and some tips for avoiding them.

Are You Doing These 5 Content Marketing Best Practices?

Posted on November 3, 2015 by Gerri Knilans

Content marketing builds a bridge between brand awareness and lead generation. While the topic is on every marketer’s mind, not everyone is successful in executing a content-marketing strategy that delivers real results. According to the Content Marketing Institute, 83% of B2B marketers report having a content marketing strategy, but only 38% say they are effective. So,

Why You Need to Communicate With Content Marketing

Posted on October 26, 2015 by Gerri Knilans

Content marketing is the new buzzword for what we used to call “writing.” Its goal is to create and distribute relevant and engaging material that attracts, acquires and retains customers. The ultimate objective is to enhance the bottom line. When executed correctly, content marketing produces information that companies can use to support their business development initiatives.

Category: Content marketing