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Seven Tips that Optimize B2B Marketing Email Success

Posted on February 17, 2025 by Gerri Knilans

Email “open” rates are a key metric for measuring email marketing success—they signal whether your campaign has captured your audience’s attention or fallen flat. Since email marketing remains one of the most effective tools in a B2B marketer’s arsenal, optimizing email open rates is essential for increasing engagement, generating leads, and maximizing ROI. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results.

The Power of Unsubscribing: Reclaim Time, Focus, and Productivity

Posted on October 21, 2024 by Gerri Knilans

Research shows that professionals who receive more than 100 emails per day spend 80 hours a year sorting through spam messages. For those who receive only 30-60 external emails daily, 11 hours a year is wasted on junk email. In our digital world, it’s easy to say “yes” to everything, especially when email addresses are required to access information that is valuable and relevant. While some email content may be useful, it also comes with a price. Too much information can leave busy professionals feeling overwhelmed, anxious, and distracted. If your inbox is cluttered with emails you never read, it’s time to consider the power of unsubscribing.

Email Marketing Mistakes and Blunders To Avoid

Posted on April 8, 2024 by Gerri Knilans

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Furthermore, four out of five respondents to a Litmus study of over 2,000 marketers said they’d give up social media initiatives before giving up email marketing. These statistics underscore email’s importance, but to stand out in a crowded inbox, it’s vital that brands avoid common mistakes and blunders.

How to Build a High-Quality Email List that Drives Business Success

Posted on February 20, 2023 by Gerri Knilans

Even with the growth of social media and a constant flux of new platforms and applications, email remains a pillar for digital communications, including marketing. Of course, an email strategy is only as strong as its foundation: a targeted, viable email list. Building an effective email list takes time and strategic effort. Here are seven tips for building an email list that drives business success.