The premise of all business is to provide a product or service that people need or want. However, simply creating a quality solution to meet a need or want does not automatically spell success—or sales—for your company. One challenge companies face is that people often don’t know they need your products or services. Or if they do, they don’t know why they should buy your products or services over the competition’s.
Category: Editorial
5 Steps to Targeted Editorial PR Success
Yes, publishing has changed dramatically in the last 20 years. Getting editorial coverage in the magazines read by your prospects and customers is still an effective (and necessary) way to support your business development efforts. This marketing channel also increases visibility in the marketplace, positions your company as an industry leader and helps your company
Using Editorial Calendars to your Advantage
Magazines put together editorial calendars, generally on an annual basis. Here’s how smart marketers can use them to their advantage.
