Marketing resources Archives - Trade Press Services

How to Use Predictive Analytics in Marketing

Posted on June 29, 2020 by Gerri Knilans

COVID-19 brought on a wave of predictions: infection rates, stock market losses, supply chain and production challenges. The list goes on and on. It’s next to impossible to consume the news without seeing another prediction about how we will experience the “new normal.” The good news is that in uncertain times, predictions can help us make better decisions and plan for the future. In business analytics and marketing, this process is “predictive analytics.”

21 Resources to Help You Stay Educated and Engaged

Posted on March 23, 2020 by Gerri Knilans

As our recent blog mentioned, many of us are working remotely during the current COVID-19 environment. For some, that may mean fewer projects, reduced hours or simply more time spent at home. While we engage in social distancing and work away from the traditional office setting, now is a good time to catch up on your reading and expand your knowledge of the marketplace. Today’s blog is a compilation of our favorite informative resources for marketing, business and entrepreneurship.

Stay Current With These 20 Essential Marketing Acronyms

Posted on August 5, 2019 by Gerri Knilans

Marketers, like other business professionals, use jargon and acronyms to communicate industry knowledge, technology, procedures and processes. In a constantly evolving marketplace, it can be a full-time job to keep up with new terminology. To stay current, we’ve compiled a list of 20 essential sales and marketing acronyms that are key to communicating with peers and thought leaders in the business world.

Use Market Research to Make Better Business Decisions

Posted on January 29, 2019 by Gerri Knilans

Before content marketing emerged as the powerful marketing tool it is today, traditional marketing outreach focused on promotions, product features and self-serving messaging. With the growth of the internet, a global marketplace, digital marketing and social media, companies have transformed the way they communicate with prospects and customers. Today 90% of marketers put customers’ informational needs first. They recognize delivering informative, engaging and even entertaining messages to customers and prospects through a variety of communication channels is essential to capturing their hearts, minds and pocketbook. That’s where market research comes into play.

What’s Keeping You from Delivering on Your Marketing Plan?

Posted on September 14, 2015 by Gerri Knilans

So, here we are, in mid-September, rapidly approaching the fourth quarter, and your manager says to you, “How’s it coming?” Before you answer, you stop to think about what you’ve accomplished this year with your marketing plan and how those accomplishments may be falling short of your intended goals. When this happens, know that you’re

10 Marketing Resources for Growing Businesses

Posted on September 8, 2015 by Gerri Knilans

Most of us spend hours each day trying to keep up with the latest and greatest technologies and business news. Likewise, we must keep up with growth opportunities and continuing training and educational programs in our industries. We’re all bombarded daily with hundreds of emails, texts and social media posts. So, how can we put

Go for the Jugular – Jugular Marketing

Posted on August 3, 2015 by Gerri Knilans

In marketing, “Go for the jugular” is a phrase that describes a jump-start approach to supporting a company’s business development goals. It is aimed at getting to the heart of an issue and doing it quickly. It is an “in your face” marketing tactic, which is anything but subtle. Jugular marketing involves stepping outside the

Frequency of Marketing Outreach – It Depends…

Posted on July 27, 2015 by Gerri Knilans

The debate about frequency of marketing outreach continues. You want to stay in touch with your prospects often enough to make sure they don’t forget you, yet you don’t want to be a pest. Is daily, weekly, monthly, bi-monthly, quarterly, semi-annual or annual contact best? Just like with other marketing issues and the resulting decisions,