Media Archives - Trade Press Services

Pitch Perfect: Crafting the Perfect Media Pitch

Posted on September 16, 2024 by Gerri Knilans

Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines.

4 Types of Media to Enhance Your Multichannel Marketing

Posted on March 1, 2021 by Gerri Knilans

There are four categories of media that help shape and define multichannel marketing—an essential strategy to use to expand marketing outreach. While 95 percent of marketers say they know how important multichannel marketing is for reaching their target audiences, only 73 percent say they have a multichannel program in place.

Balanced reporting

Posted on July 13, 2014 by Gerri Knilans

Presenting balanced reporting has been one of the most important jobs of journalists for hundreds of years. While some stories are relatively straightforward (“Car hits pedestrian”), even the most cut-and-dried event can become subject to bias and interpretation by the reporter, whether intentional or not. For example, “Car hits pedestrian” can be portrayed as “Careless

The medium is the message

Posted on November 26, 2012 by Gerri Knilans

Any communications student at one of America’s universities know Marshall McLuhan’s famous dictate, “The medium is the message,” which means that how a message is communicated influences how it is received. In other words, the medium is inseparable from its content, and the two influence one another. American author William Faulkner, writer of classics like

Anthropomorphizing Mother Nature

Posted on November 4, 2012 by Gerri Knilans

The Weather Channel announced in early October that it would be taking up the practice of naming storms this coming winter. No big deal, right? After all, “summer” storms—that is to say, tropical cyclones—have been given names by the National Weather Service (NWS) for decades. Every year, the NWS releases a list of what the

“The general erosion of editorial standards”

Posted on May 6, 2012 by Gerri Knilans

Lauren Indvik posted a piece on Mashable Business this week titled “Magazine Get Serious About Ecommerce” in which she examines the approaches a few different pubs have taken to combine editorial content with links to products in an effort to get consumers purchasing and offset declining print ad sales. In this piece, Indvik writes: It’s

Taking it all for granted

Posted on April 22, 2012 by Gerri Knilans

In 2012, we truly live in an age in which almost anything we want to know is within seconds of our grasp, thanks to the Internet. Like advancements such as air conditioning, cable TV and satellite radio, we wonder how we ever lived without knowing the complete cast of “American Graffiti” or who won the

Five Forecasts Revisited

Posted on January 2, 2012 by Gerri Knilans

In January of 2011, I made five forecasts for last year. Let’s look back and see how accurate my predictions were. E-book sales will equal print book sales by the end of the year. While e-books have made steady inroads into the total sales of book, they aren’t at 50 percent just yet. However, it

Push vs. Pull Media

Posted on November 14, 2011 by Gerri Knilans

A few years ago (eons in the digital world) the term “push and pull” media was a well-known marketing phrase. “Push” media were phenomena like television and radio that were delivered to the consumer without much interaction on their part. “Pull” media was content the consumer had to actively seek out and extract for themselves:

The arbiter of the news?

Posted on August 29, 2011 by Gerri Knilans

Robert Niles’ excellent blog posting “A journalist’s guide to the scientific method – and why it’s important” contains good information about the struggle to present factual, accurate information in a news world increasingly dominated by social networking and media bias. For example, people far from the epicenter of the recent Virginia earthquake learned about it