Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines.
Category: Press
Is All Press Coverage Good?
Historically, all press was considered good press. Companies counted “press mentions” as a way of justifying marketing expenditures. In the age of the internet when bad press can quickly outweigh good press, what’s more important is the quality of the press coverage a company receives. Here are four considerations in assessing whether getting press coverage