Pitch Perfect: Crafting the Perfect Media Pitch

media pitch

Securing media coverage is a powerful tool for B2B success. In addition to enhancing your brand’s visibility, earned media also establishes your authority in the industry, attracts potential clients, and strengthens your market position. A well-crafted pitch to editors can lead to valuable press mentions, boost your company’s credibility, and open doors to new business opportunities. A bonus: backlinks from trade publications and other outlets are more than just hyperlinks—they boost your website’s SEO. Google’s algorithm considers references from prominent websites a major indicator of content quality. Media coverage not only enhances your visibility but also signals trustworthiness to search engines.

Continue Reading

Is All Press Coverage Good?

Historically, all press was considered good press. Companies counted “press mentions” as a way of justifying marketing expenditures. In the age of the internet when bad press can quickly outweigh good press, what’s more important is the quality of the press coverage a company receives. Here are four considerations in assessing whether getting press coverage

Continue Reading