The purpose of a corporate press (or media) kit always has been to attract the interest of journalists, other media personnel, potential investors, and conference and meeting planners. Whether the goal is to book a speaking engagement, shed light on a newsworthy topic, or announce a new product or service, acquisition or merger, or a
Category: Press kits
High-Impact Press Kits
A press kit is a package of promotional materials that a business owner can hand to a reporter, magazine editor, or potential client that explains what the business is all about in a clear, concise fashion. It’s the answer to the questions, “Who are you?” and “What do you do?” Every business, large or small,