Press releases Archives - Trade Press Services

Eight More Press Release Mistakes (And How to Correct Them)

Posted on November 6, 2023 by Gerri Knilans

Last week, we introduced eight common mistakes marketers make when crafting press releases. Both amateur and experienced writers can make mistakes, especially when time is of the essence. But a poorly developed news release fraught with typos, inadequate information, broken links and other errors is a sure-fire way for editors and journalists to toss your release. If you want to get your story out to your target audiences and beyond, it’s important to avoid these common errors.

Eight Press Release Mistakes (And How to Correct Them)

Posted on October 30, 2023 by Gerri Knilans

Staying ahead of the competition and maintaining a strong presence in your industry are essential no matter what business you are in. To accomplish these goals, one often overlooked yet powerful tool is the press release. While press releases may seem like relics of a bygone era, they are still incredibly effective for sharing

How to Create A Powerful Press Release

Posted on April 10, 2017 by Gerri Knilans

In an age of digital media, press releases are an often-overlooked marketing channel. Before the explosion of the internet and the availability of information 24/7, companies used press releases to announce every type of event imaginable. Today, marketers need to embrace new and different ways of getting the attention of editors, journalists and other members of the media.

3 Guidelines Everyone Should Know About Press Releases

Posted on May 2, 2016 by Gerri Knilans

Many companies use press releases for a variety of reasons. Some of these include: Announce personnel changes The opening and closing of offices/other types of facilities The development and introduction of new (or enhanced) products and services Participation at industry events Corporate milestones and awards Financial news. So the question is: does anyone read these?

The History of Public Relations

Posted on January 27, 2013 by Gerri Knilans

Here’s a little bit about the history of public relations. Did you know that the first press release issued in America was a literal train wreck? No, it wasn’t full of grammatical and spelling errors. It gave the West Jersey and Seashore Railroad’s account of an electric train derailment before reporters could start drawing their

Writing a Great Press Release, Part II

Posted on October 13, 2009 by Gerri Knilans

Now that you’ve learned what goes in a press release in part I, here’s the secret to formatting a great release (drumroll, please): The secret is, there is no secret. That’s right. If you have great content like we discussed in part I, then you’re 90 percent of the way to writing a great press

Writing a Great Press Release, Part I

Posted on October 3, 2009 by Gerri Knilans

For an assignment in my news writing class in college, we were asked to attend a local “happening” and write a basic news story on it. Simple enough…but I couldn’t leave it at that. Somehow I managed to convince the professor to let me write a press release instead of a hard news story. Ever