Storytelling Archives - Trade Press Services

B2B Storytelling: How to Engage the Hearts and Minds of Customers

Posted on January 21, 2025 by Gerri Knilans

People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School, effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Done right, storytelling builds trust, drives engagement, and positions brands as more than a provider—it makes you a partner in your clients’ success.

Mastering the Art of Brand Storytelling: Four Tips for Success

Posted on October 16, 2023 by Gerri Knilans

Creating content that captures your audience’s attention, engages their emotions and communicates your message is a balancing act. But what if we told you there’s a secret ingredient that can transform your content from dull and forgettable to lively and memorable? That secret ingredient is storytelling. Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life-lessons through stories or narratives that evoke powerful emotions and insights.” It is a timeless art that entertains and educates audiences, regardless of the industry, and can be applied across many communications mediums.

Developing Meaningful Connections

Posted on July 20, 2015 by Gerri Knilans

What is the first thing you do when you meet someone new? You ask them questions to reveal their life story. Where did you grow up? What do you do for a living? What is your family like? Asking questions of a stranger is more than a polite way to start a conversation. It is