Technology Archives - Trade Press Services

Give AI a Seat at the Table: Why It’s Time to Treat AI as a Valuable Member of Your Marketing Team

Posted on April 14, 2025 by Gerri Knilans

It’s a fact: artificial intelligence (AI) is transforming the way businesses approach marketing. While the need to incorporate AI into marketing is a necessity, this transformation is met with uncertainty or even resistance by many teams. The root of this discomfort often stems from a fear that AI will eliminate the need for human workers or creativity. In reality, AI isn’t a threat—it’s an opportunity. When integrated strategically, AI can become one of the most powerful allies in your marketing strategy.

The Dark Side of AI Detectors: Why Accuracy Is Not Guaranteed

Posted on October 28, 2024 by Gerri Knilans

As more writers use generative artificial intelligence (GenAI) to create, editors are taking steps to make sure they don’t. This often comes in the form of AI detectors. It’s understandable that editors want to guarantee accuracy and avoid machine-content generated that may lack credibility. Plus, they don’t want to lose the human touch that resonates with their readers. Unfortunately, AI checkers, designed to identify AI-written content, are far from perfect. They often miss the mark, flagging genuine, human-generated content while letting some AI-written material slip through. Some universities, including Vanderbilt, Michigan State, and the University of Texas at Austin, have disabled AI detection software based on concerns over accuracy.

What Marketers Need to Know About Zero-, First-, Second-, and Third-Party Data

Posted on April 24, 2023 by Gerri Knilans

We live in a data-driven world. There are approximately 4.66 billion active Internet users worldwide, creating mass amounts of data across countless daily digital interactions. For today’s B2B marketers, navigating data is a critical skill. Additionally, the landscape of data collection and privacy is always changing. Federal regulations such as the American Data Privacy and Protection Act (ADPPA) or state-specific regulations such as the California Privacy Rights Act (CPRA) affect how companies collect, maintain and use data.

How to Create a Successful B2B Podcast

Posted on October 31, 2022 by Gerri Knilans

More than 104 million Americans listen to podcasts regularly—that’s one-third of the country’s population. Podcasts make consuming valuable content possible in any setting, whether at the office, at home or while on the go. They are an excellent source for professionals in any industry to engage with prospects, clients, referrals and strategic partners.

Starting a Podcast? Consider These Top Hosting Platforms in 2022

Posted on March 7, 2022 by Gerri Knilans

Podcasts have been growing in popularity since their introduction in the early 2000s. With 41 percent, or an estimated 116 million Americans, listening to podcasts at least monthly, the appeal of podcasts is increasing at a rate of 15 percent in less than three years. In addition, people are listening to podcasts more frequently as audiences integrate audio content consumption into their busy schedules.

How Chatbots Support Sales, Marketing and the Customer Experience

Posted on December 13, 2021 by Gerri Knilans

Chatbots and artificial intelligence (AI) are rapidly growing tools that support sales, marketing and customer experience initiatives. Yet, some businesses still hesitate to invest in AI and chatbots. They are concerned they may appear as disingenuous, impersonal or ineffective due to the lack of human involvement.

5 Technology Tools Every Marketer Needs

Posted on April 12, 2021 by Gerri Knilans

Marketers are expected to be experts in branding, advertising, direct marketing, content development and much more. And, in an increasingly digital environment, they need technology as an added skill set. Technology is a mainstay in our daily business lives, and it’s what fuels many marketing initiatives. Yet, staying on top of all the advances in technology is an ongoing task.