Attending industry trade shows and events is a valuable strategy for organizational growth. The B2B trade show market was $10.2 billion in 2022 and is expected to reach nearly $15 billion by 2027. While digital programs can bring together global experts and peers, 95 percent of marketers say in-person events are vital to fostering real-life connections with target audiences. When a company exhibits at a trade show, it creates opportunities to build new connections and reinforce existing relationships.
How to Maximize Trade Show Success: Tips for Pre- and Post-show Marketing
