Video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively.
According to Wyzowl’s Video Marketing Report, individuals watch an average of 17 hours of video content each week. Brands that leverage video to connect with their target audiences can meet individuals where they are across the channels they already interact with. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.