Mastering B2B Video Marketing: 10 Types of Videos that Drive Marketing Success

b2b video marketing

Video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively.

According to Wyzowl’s Video Marketing Report, individuals watch an average of 17 hours of video content each week. Brands that leverage video to connect with their target audiences can meet individuals where they are across the channels they already interact with. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.

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Today’s B2B Video Marketing Trends and the Statistics that Back Them Up

b2b video marketing

 Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment. Yet, when statistics and buzz around video marketing tout a

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Explainer Videos: What They Are, Why You Need One and Keys to Success

explainer videos

With countless marketing channels at our fingertips across social platforms, apps, and the internet, capturing and retaining the attention of target audiences are more challenging than ever before. With an overwhelming volume of information reaching prospects daily, marketers are always searching for innovative ways to stand out from the crowd and effectively convey their message to the people who need it most. One powerful tool to accomplish this is known as the “explainer video.”

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How to Create a Video Marketing Strategy: Checklist for Success

The average person spends an estimated 100 minutes per day watching videos online. Video production and accessibility have boomed as streaming capabilities have grown across a wide variety of devices and mediums. People respond to video for good reason: it is eye-catching, attention-getting and proven to help viewers gather and retain information.

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Boost Your Brand Presence with Eight Types of Video

As consumers, our time spent on virtual platforms continues to grow. Not surprisingly, video has become an essential tool for garnering marketplace attention. With 92 percent of marketers saying that video is an important part of their marketing strategy, the types and functions of video marketing have evolved. Further, marketers using video grow revenue 49 percent faster than non-video users. Have you incorporated video into your marketing strategy yet?

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The 5 Do’s and Don’ts of Video Marketing

Video marketing is hot. It’s dynamic, engaging and delivers brand messages in a meaningful and memorable way. In fact, according to a 2015 survey, “75% of marketers are creating custom videos for their target audiences.” As the use of video marketing expands in B2B and B2C markets, use the following five suggestions to take advantage

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A Song for the Grammar Police

Grammar fans, we have our song. Attention grammar-philes: Every now and again, pop culture delivers something of value to those who toil in the trenches of the business world. Celebrity culture is usually far removed from marketing meetings and mission statements, but this summer a bit of fun and inspiration has come from an unlikely

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Xrtranormal May Have Actual Productive Uses!

You may have heard of Xtranormal—the website that provides users with tools to create animated videos complete with multiple actors, sets, dialogue and sound effects. Companies such as Geico have used Xtranormal to create TV commercials, and homemade Xtranormal videos are all over the Internet. Known for the comically awkward, stiff dialogue and humorous gestures

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