The numbers don’t lie—viewers retain a staggering 95 percent of a message when watching it on video, compared to just 10 percent through text. Unsurprisingly, 68 percent of marketers who aren’t using video are planning to jump on board this year. With video’s ability to capture attention and drive retention, it’s clear that video marketing is a game changer for B2B businesses.
Video marketing is a staple for today’s businesses with more than 90 percent of companies leveraging the medium to reach target audiences. The dynamic and versatile medium helps B2B companies connect with decision-makers effectively.
According to Wyzowl’s Video Marketing Report, individuals watch an average of 17 hours of video content each week. Brands that leverage video to connect with their target audiences can meet individuals where they are across the channels they already interact with. By producing a diverse range of video styles, from product demos to thought leadership interviews, B2B marketers drive engagement, build credibility, and accelerate business growth.
Video marketing has become an indispensable strategy for brands looking to share insights and connect with target audiences. Amid waves of ever-evolving trends, some marketing professionals still have reservations about whether committing time, budget and other resources to B2B video marketing is a worthwhile investment. Yet, when statistics and buzz around video marketing tout a
With countless marketing channels at our fingertips across social platforms, apps, and the internet, capturing and retaining the attention of target audiences are more challenging than ever before. With an overwhelming volume of information reaching prospects daily, marketers are always searching for innovative ways to stand out from the crowd and effectively convey their message to the people who need it most. One powerful tool to accomplish this is known as the “explainer video.”
The average person spends an estimated 100 minutes per day watching videos online. Video production and accessibility have boomed as streaming capabilities have grown across a wide variety of devices and mediums. People respond to video for good reason: it is eye-catching, attention-getting and proven to help viewers gather and retain information.
As consumers, our time spent on virtual platforms continues to grow. Not surprisingly, video has become an essential tool for garnering marketplace attention. With 92 percent of marketers saying that video is an important part of their marketing strategy, the types and functions of video marketing have evolved. Further, marketers using video grow revenue 49 percent faster than non-video users. Have you incorporated video into your marketing strategy yet?
Video marketing is hot. It’s dynamic, engaging and delivers brand messages in a meaningful and memorable way. In fact, according to a 2015 survey, “75% of marketers are creating custom videos for their target audiences.” As the use of video marketing expands in B2B and B2C markets, use the following five suggestions to take advantage
Are you looking for a way to spice up your marketing? Try adding videos. Think about it. Which would you rather do? Spend 10-20 minutes reading a corporate brochure or 2-3 minutes watching an engaging video? The answer is clear. In fact, a Forbes Insights/Google survey discovered that if both text and video are available
Is your company using YouTube as part of its social media campaign? If not, it should be. Is your company using YouTube as part of its social media campaign? If not, it should be. While not as ubiquitous as Facebook, Instagram or Twitter, YouTube is the go-to destination for posting videos, whether they’re family home
Grammar fans, we have our song. Attention grammar-philes: Every now and again, pop culture delivers something of value to those who toil in the trenches of the business world. Celebrity culture is usually far removed from marketing meetings and mission statements, but this summer a bit of fun and inspiration has come from an unlikely
You may have heard of Xtranormal—the website that provides users with tools to create animated videos complete with multiple actors, sets, dialogue and sound effects. Companies such as Geico have used Xtranormal to create TV commercials, and homemade Xtranormal videos are all over the Internet. Known for the comically awkward, stiff dialogue and humorous gestures
[youtube]http://www.youtube.com/watch?v=xF5cDusxRlQ[/youtube]
