Working with a Ghostwriter: 10 Tips for Success

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Ghostwriters are the secret weapon of individuals and businesses aiming to consistently create compelling content that resonates with target audiences and delivers results. In the B2B sector, a steady stream of high-quality content is essential to a strategic marketing plan. Ghostwriting services can be especially powerful in helping individuals and businesses meet their content marketing objectives. When leveraged effectively, ghostwriters help create valuable assets that enhance brand image, build trust with target audiences, and establish visibility, credibility, and name recognition within their marketplaces.

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You Wrote a Book: Now What? Six Mistakes to Avoid

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Congratulations, you’ve poured your expertise, experience, creativity, and dedication into writing a book! Whether you’ve chosen to pursue traditional publishing, self-publishing, or a hybrid approach, your book is ready to meet the world. But writing, editing, designing, and publishing your book are the first steps in a long journey to ensure its marketplace success.

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Expert Recommendations: Our Writers Share Their Favorite Books About The Craft

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Good writing and content development are challenging for most. Even the most experienced writers seek inspiration from experts, their peers, and other sources. From grammar to creative writing to marketing and advertising advice, these books on writing provide valuable insights into what it means to be (and grow as) a writer.

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The Science of Words and Unleashing Its Power in Business Communications

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Writing is an essential aspect of business communications, and high-quality content can significantly impact a company’s success. While many business professionals appreciate the power of the written word, they do not understand the science behind it. The ability to engage and persuade an audience through writing is not simply a matter of talent or creativity. By applying scientific research and understanding of writing to their communications, businesses can create content that captivates target audiences and drives meaningful results.

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Writing for Quality and Clarity: Common Writing Mistakes Every Professional Should Avoid

writing mistakes

Whether an important email, sales proposal, bylined article or video script, developing content is a universal need. Even with tools such as spell check, Thesaurus or supportive artificial intelligence (AI), quality writing can be difficult to produce. The way a brand communicates with the written word can have a significant impact on brand reputation, the success of marketing goals and professional interactions.

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Content Development: How to Create Content that Delivers Results

Did you know 58 percent of marketers say “original written content” is the most important type of content to use with current and potential customers? But consistent content creation takes time, energy and brain power, not to mention it can be difficult to continually come up with new and relevant messages. We all have our own style, routine and approach to building our brand and communicating our value proposition to our target audiences.

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Improve Your Writing With These 10 Essential Tips

Whether writing an email, article, blog post, white paper, press release or any other type of communication, the quality of the content comes first. Right behind that is the quality of the writing. Even savvy writers need to practice, fine-tune and hone their writing skills on a regular basis. Here are 10 tips to help you turn good writing into great writing.

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So, You Think You Want To Be A Writer?

There are three essentials for being a good writer. They are talent and skill, perseverance and determination, and realistic expectations minus the ego. While many individuals who author books, newsletters, articles, white papers and other forms of communication have the subject-matter expertise to produce content, they may not have the other attributes. As a result, the end product doesn’t result in the quality the author seeks.

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Do You Know Quality Writing When You See It?

While some people think writers are a dime a dozen, it isn’t true. Good writers are hard to find. Quality writing requires the ability to communicate concepts, ideas and information clearly, accurately and in a way that engages readers without auditory and visual cues. It is both proactive and responsive. It requires both logic and creativity and, at the same time, is subjective and objective.

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Not All Experts Are Writers: 8 Tips to Develop Better Content

Content marketing is more than a buzzword. It is a critical business initiative. Yet, to produce effective content requires not only thought-leadership expertise but the ability to create content in a way that is engaging, interesting, and sometimes even controversial. To develop the skills necessary to be considered a highly-talented writer, consider these essential tips.

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The Importance of Writing: Are You Getting Published Regularly?

College professors have lived by the mantra “publish or perish” for a long time. And there’s good reason for that. In academia, frequent publication, whether in the form of a book, research or articles in academic or industry publications, reinforces a person’s reputation as a subject matter expert. In turn, these published works impact an

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12 Hard-Hitting Words in the English Language

Marketers are continually looking for ways to engage their audiences with powerful, impactful content. As creatives produce what they hope will be meaningful messages that resonate with readers, they need to create word-pictures or mental images. Here is a list of the most persuasive words to help accomplish those goals. Hard-hitting words 1.  You: People

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4 Steps to Help You Choose the Right Freelance Writer

The number one question prospective clients ask about our marketing communications and media relations services is: Are your freelance writers experts in our field? Sometimes the answer is “no.” Should that be a deterrent? Absolutely not. Writers who are worth their weight in gold are skilled and talented professionals who have studied their craft and

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7 Tips for Creating Engaging Marketing Content

Producing marketing content that connects with your target audience is a balancing act. You want to convince prospects that your company offers the best services or products. Yet, continually pushing overt sales pieces may disengage the audience. The right mix involves generating content that grabs their attention, provides relevant information and persuades them to contact you

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How do you quote someone?

It’s a problem that comes up all the time for writers: quoting someone accurately. Imagine a reporter or writer with a small notepad and pencil, furiously taking notes while someone he or she interviewing is talking. Maybe they’re talking rapidly. They’re agitated or in a hurry. Or maybe their English isn’t perfect because it’s not

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