As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism.
An alternative approach that is gaining traction is the idea of selecting a single focus word—a guiding principle or theme for the year. This approach provides clarity and adaptability, helping business and professionals stay aligned with their long-term vision while navigating short-term challenges. Think of a focus word as the “un-resolution.”
The Power of a Focus Word
Choosing a focus word involves identifying a term that encapsulates an individual’s or a company’s aspirations, values, or areas for improvement. Unlike specific resolutions, a focus word serves as a north star, guiding decisions, strategies, and actions.
For instance, a business may choose “innovation” to inspire creativity across teams or “sustainability” if reducing environmental footprint is a priority. For individuals, “growth” could mean prioritizing skill development and career advancement.
An effective focus word helps professionals and businesses:
- Create clarity: Distilling your intentions and goals into a single word makes it easier to stay aligned with what truly matters.
- Encourage agility. A focus word allows professionals and organizations to adapt to market changes, emerging opportunities, and unforeseen challenges without feeling locked into rigid objectives.
- Foster unity. For teams, a shared word, such as “collaboration” or “excellence,” can strengthen alignment and encourage collective effort toward a common purpose.
- Promote sustainability. Instead of chasing short-term wins, a focus word encourages sustainable growth and long-term success by emphasizing continuous improvement.
- Simplify strategic communication. A focus word can serve as a rally cry, reinforcing your vision and values in both internal communications and external messaging.
How to Choose a Focus Word for Your Business or Career
For some, a focus word comes naturally. For others, it may take a bit more reflection. Consider the following suggestions to help identify possible focus words:
- Evaluate current priorities. Reflect on your organization’s performance, challenges, and opportunities. For individuals, consider your personal professional aspirations.
- Align with core values. Select a word that aligns with your mission, vision, and values to ensure it aligns with your overarching purpose.
- Make it actionable. While a focus word should be broad, it should also inspire tangible steps or measurable outcomes. Words like “growth,” “resilience,” or “streamline” can drive impactful changes.
Here are some examples of focus words for businesses and professionals:
- Growth: Emphasize expansion, whether in market reach, skills, or professional development.
- Efficiency: Streamline processes and reduce waste for optimized performance.
- Innovation: Drive creativity and embrace new solutions to stay ahead of the competition.
- Empowerment: Build stronger teams through leadership and support.
- Connection: Prioritize relationships with clients, employees, or industry peers.
- Learn: Emphasize professional and personal development through ongoing education and exploration.
- Purpose: Stay focused on the activities that serve your vision and mission.
- Evolution: Adopt a mindset of continuous change, growth, and improvement.
The true benefit of choosing a focus word is the thought process behind selecting it. Take your time to explore different options, try them out, and choose the one that is most meaningful to you.
Pro tip: Once you have selected your word, write it down. Keep it front and center as a visual reminder. Make a conscious effort to integrate your word into daily life. When faced with choices, consider whether your chosen word aligns with your decision and guides you toward your goals.
A Strategic Tool for Success
During an interview Arnold Schwarzenegger, champion bodybuilder, successful actor, film producer, businessman, and politician, was asked to give one word to explain how “a small-town boy from Austria” had become one of the most famous people in the world. His response was swift and simple: dream.
For businesses and professionals, adopting a focus word is more than a trend—it’s a strategic tool to navigate the complexities of today’s fast-paced world. Whether you’re leading a team, growing a business, or advancing your career, a focus word can help you create impactful, lasting progress. Start the year with intention—find your word and let it shape your success in 2025! What’s your word?
