As marketing professionals, we need to stay on top of trends, news and industry insights to maintain a competitive edge. Yet, it can be hard to find the time needed to consume all the relevant content that crosses our paths. Enter podcasts, also known as digital, conversation-based series. They are the new form of talk radio. Listeners welcome the accessibility to content while doing other activities such as driving, exercising or performing mundane tasks or household chores. The variety and quality of podcast content continue to grow. So, if you’re not already exploring the world of marketing podcasts, it’s time to get started.

Where to Listen to Podcasts?

There are many ways to listen to podcasts, most of which are free or have free options. While a podcast may have its own website for posting content, software applications make listening on the go much easier. Most applications are optimized for mobile, desktop, smart TV and other devices such as voice-recognition tech like Alexa or Google Home. The application(s) you choose may depend on which device you use, whether you have a paid subscription, what content you’re looking for, or simply personal preferences. Some examples include:

• iTunes and Apple Podcasts carry most popular podcasts if you’re an Apple user.
• Spotify has free listening with ads, or premium options for a monthly fee.
• Pocket Casts is an app built solely for podcasts with customized sorting and listening options for a one-time fee.
• Overcast is another podcast app built for Apple with playlist options and special features like voice boost and silence trimming for a yearly fee.
• Google Podcast is a new, free option for Android users to subscribe to podcasts for free or download for offline listening.

When starting out, focus on one platform so the choices aren’t overwhelming. If you’re looking for new content to explore, download multiple platforms to expand your listening options.

Our Recommendations

It’s a fact. The sheer number of marketing podcasts available and the audiences who listen to them are increasing every day. Deciding which shows are best for you will require some research and exploration. We’ve compiled a short list of our favorites to get you started.

1. Marketing Over Coffee: John J. Wall and Christopher S. Penn co-host this weekly podcast that covers subjects of both classic and new marketing. At a consumable length of approximately 20 minutes an episode, Marketing Over Coffee covers a wide variety of topics such as social media, SEO, news stories and more.
2. Social Media Marketing Podcast: This weekly 45-minute podcast is made up of success stories and interviews with social media marketing experts. Moderated by Michael Stelzner, this podcast has been highly rated for the last six years.
3. Call to Action: With a focus on providing actionable tips, this candid podcast covers a full range of digital marketing topics. Additionally, listeners can expect exclusive offers, event news and special resources.
4. Copyblogger FM: This podcast, led by Sonia Simone, specializes in content marketing expertise. A cast of rotating experts discusses writing techniques, content trends and a writer’s mindset in short form.
5. Indie Hackers: Oriented toward start-ups, this podcast targets online businesses and new entrepreneurs. Indie Hackers interviews business founders to discuss a variety of business management and start-up techniques. 

Continuing Education via Marketing Podcasts

Podcasts make consuming marketing content possible in any setting. As such, they are an excellent source of continuing education for professionals in any industry. Whether you’re a listener or the producer of podcast content, the medium is an engaging one. As interest in podcasts continues to grow, listeners go out of their way to seek out fresh, entertaining and educational content.