Cold calls have long been a staple of sales. In some cases, calling on prospects who have not had any interaction with your organization can generate direct, real-time conversations, but those calls come with the downside of being intrusive to ...

Marketers and writers are always looking for ways to make their messages more compelling, memorable, and actionable. While subject lines, headlines, and calls to action get much of the attention, there’s an often-overlooked secret weapon in marketing communication: the postscript ...

Strategic marketing paves the way to sustained business growth and success. With a solid, functional plan in place, teams can optimize resources, execute initiatives, and achieve operational goals. While the importance of planning is undisputable, many organizations encounter barriers when ...

Grief in the workplace can significantly impact employee well-being and productivity, which can translate to lower revenue. According to Maureen Desmond, founder and CEO of M. Desmond Coaching and Consulting, and Michelle Arentz, workforce development consultant and owner of Strategic ...

Email “open” rates are a key metric for measuring email marketing success—they signal whether your campaign has captured your audience’s attention or fallen flat. Since email marketing remains one of the most effective tools in a B2B marketer’s arsenal, optimizing ...

A recent Microsoft survey found that the heaviest email users spend 8.8 hours per week managing their inboxes. That’s more than an entire workday lost to emails. Worse yet, 68 percent of the respondents say they don’t have enough time ...

Goal setting is supposed to be the blueprint for success, but for many businesses, it’s a road to frustration. Despite having clear intentions, many companies fall short of achieving their goals due to common missteps in planning, execution, and alignment ...

The numbers don’t lie—viewers retain a staggering 95 percent of a message when watching it on video, compared to just 10 percent through text. Unsurprisingly, 68 percent of marketers who aren’t using video are planning to jump on board this ...

People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School, effective storytelling allows brands to seamlessly blend ...

As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism. An ...

Outsourcing helps companies reduce costs, improve efficiency, scale operations, access specialized skills, and focus on essential business functions. By leveraging external providers, businesses can maintain steady growth without the commitment of hiring in-house employees. The growth of the global outsourcing ...

As 2024 comes to a close, we’re taking a moment to reflect on the year’s most popular blogs on the Trade Press Services website. From actionable advice to thought-provoking insights, these blogs captured the attention of B2B marketers, business leaders, ...