Focus Word: A Meaningful Alternative to New Year’s Resolutions
As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism. An ...
Dos and Don’ts of Outsourcing
Outsourcing helps companies reduce costs, improve efficiency, scale operations, access specialized skills, and focus on essential business functions. By leveraging external providers, businesses can maintain steady growth without the commitment of hiring in-house employees. The growth of the global outsourcing ...
Reflecting on Success: The Most Popular Trade Press Services Blogs of 2024
As 2024 comes to a close, we’re taking a moment to reflect on the year’s most popular blogs on the Trade Press Services website. From actionable advice to thought-provoking insights, these blogs captured the attention of B2B marketers, business leaders, ...
Managing a Remote Workforce: Insights and Best Practices
Today’s workplace is vastly different than it was just five years ago. In 2022, the U.S. Bureau of Labor Statistics estimated that approximately 27 percent of the U.S. workforce was at least partially remote. Today, more businesses are implementing return-to-office ...
Must-Have Tools to Boost B2B Marketing Success
Relying on outdated strategies and manual processes can leave your marketing efforts falling short. The right tools aren’t just nice to have—they’re essential for staying competitive, especially in today’s fast-paced and rapidly changing marketplace. From automating time-consuming tasks to generating ...
How Interactive Marketing Drives B2B Customer Engagement
Engagement is the spark that turns interest into action—and action into sales. According to Sam Horton, senior director of strategic ecosystem partnerships at Firework, “Consumers are no longer satisfied with passive viewing experiences as they want to interact and engage ...
Last-Minute Holiday Gifts for Business Associates and Clients
The holiday season is a great time to show appreciation for colleagues, employees, clients, mentors, and strategic partners. Yet, with tight schedules and end-of-year deadlines, finding thoughtful gifts can sometimes slip through the cracks. If you’re scrambling for last-minute ideas, ...
How to Handle Tough Customer Conversations Using BIFF Response Model
One out of every three customers will discontinue your service after just one bad experience. Think about that: for every three clients you serve, just a single slip-up with one of them could mean a lost relationship, lost revenue, and ...
How to Define Your Value Proposition and USP
You may know your business inside and out—but do your customers? With 77 percent of consumers making purchasing decisions based on name recognition, it’s clear that branding matters. Defining and communicating your value proposition and unique selling proposition (USP) help ...
How Great Leaders Inspire Action: The Power of ‘Why’
Great leaders don’t just lead—they inspire. This characteristic often means the difference between an organization’s success or failure. Without great leadership, corporate culture suffers, leading to employee apathy, high turnover, reduced productivity, lack of innovation, and a toxic work environment ...
The Dark Side of AI Detectors: Why Accuracy Is Not Guaranteed
As more writers use generative artificial intelligence (GenAI) to create, some editors are taking steps to make sure they don’t. This often comes in the form of AI detectors. It’s understandable that editors want to guarantee accuracy and avoid machine-content ...