focus word

Focus Word: A Meaningful Alternative to New Year’s Resolutions

As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism. An ...
outsourcing

Dos and Don’ts of Outsourcing

Outsourcing helps companies reduce costs, improve efficiency, scale operations, access specialized skills, and focus on essential business functions. By leveraging external providers, businesses can maintain steady growth without the commitment of hiring in-house employees. The growth of the global outsourcing ...
/ / outsourcing, agency, General
top ten blogs

Reflecting on Success: The Most Popular Trade Press Services Blogs of 2024

As 2024 comes to a close, we’re taking a moment to reflect on the year’s most popular blogs on the Trade Press Services website. From actionable advice to thought-provoking insights, these blogs captured the attention of B2B marketers, business leaders, ...
/ / blogs, 2024, 2025, popular blogs, Blogs
remote workforce

Managing a Remote Workforce: Insights and Best Practices

Today’s workplace is vastly different than it was just five years ago. In 2022, the U.S. Bureau of Labor Statistics estimated that approximately 27 percent of the U.S. workforce was at least partially remote. Today, more businesses are implementing return-to-office ...
/ / management, remote work, General
tools

Must-Have Tools to Boost B2B Marketing Success

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. The right tools aren’t just nice to have—they’re essential for staying competitive, especially in today’s fast-paced and rapidly changing marketplace. From automating time-consuming tasks to generating ...
interactive content

How Interactive Marketing Drives B2B Customer Engagement

Engagement is the spark that turns interest into action—and action into sales. According to Sam Horton, senior director of strategic ecosystem partnerships at Firework, “Consumers are no longer satisfied with passive viewing experiences as they want to interact and engage ...
Last-Minute Holiday Gifts for Business Associates and Clients

Last-Minute Holiday Gifts for Business Associates and Clients

The holiday season is a great time to show appreciation for colleagues, employees, clients, mentors, and strategic partners. Yet, with tight schedules and end-of-year deadlines, finding thoughtful gifts can sometimes slip through the cracks. If you’re scrambling for last-minute ideas, ...
biff

How to Handle Tough Customer Conversations Using BIFF Response Model

One out of every three customers will discontinue your service after just one bad experience. Think about that: for every three clients you serve, just a single slip-up with one of them could mean a lost relationship, lost revenue, and ...
value proposition

How to Define Your Value Proposition and USP

You may know your business inside and out—but do your customers? With 77 percent of consumers making purchasing decisions based on name recognition, it’s clear that branding matters. Defining and communicating your value proposition and unique selling proposition (USP) help ...
know your customer

Six Effective Ways to Know Your Customers Better

What drives B2B customers to choose one vendor over another? Dr. Ron Friedman, psychologist and the founder of ignite80, surveyed B2B buyers about what drives their decision-making process. The findings show that “B2B customers prefer interactions that fuel their psychological ...
How Great Leaders Inspire Action: The Power of ‘Why’

How Great Leaders Inspire Action: The Power of ‘Why’

Great leaders don’t just lead—they inspire. This characteristic often means the difference between an organization’s success or failure. Without great leadership, corporate culture suffers, leading to employee apathy, high turnover, reduced productivity, lack of innovation, and a toxic work environment ...
/ / leadership, leader, General
ai detector

The Dark Side of AI Detectors: Why Accuracy Is Not Guaranteed

As more writers use generative artificial intelligence (GenAI) to create, some editors are taking steps to make sure they don’t. This often comes in the form of AI detectors. It’s understandable that editors want to guarantee accuracy and avoid machine-content ...