A relatively new buzzword making the rounds is “phygital” marketing, but is this concept new? The answer is not exactly. Phygital marketing is a portmanteau combining the words physical and digital. The term describes traditional or physical marketing, like in-store ...

It’s a fact: artificial intelligence (AI) is transforming the way businesses approach marketing. While the need to incorporate AI into marketing is a necessity, this transformation is met with uncertainty or even resistance by many teams. The root of this ...

To succeed, business leaders need to establish clear goals, allocate resources, identify challenges, and set a path for growth. Still, many companies operate without a written plan. So, what plans are vital to organizational success? A business plan provides the ...

Innovation isn’t just about launching external products or services—it often starts from within. Intrapreneurship, the practice of fostering entrepreneurial thinking and innovation within a company, empowers employees to develop new ideas, improve processes, and drive business growth. When organizations support ...

Consumers and businesses gravitate toward brands that share their values. This makes corporate ethics and sustainability non-negotiable. In an Ipsos survey, 66 percent of U.S. respondents say they buy from brands they believe reflect their values. With trust and transparency ...

Cold calls have long been a staple of sales. In some cases, calling on prospects who have not had any interaction with your organization can generate direct, real-time conversations, but those calls come with the downside of being intrusive to ...

Marketers and writers are always looking for ways to make their messages more compelling, memorable, and actionable. While subject lines, headlines, and calls to action get much of the attention, there’s an often-overlooked secret weapon in marketing communication: the postscript ...

Strategic marketing paves the way to sustained business growth and success. With a solid, functional plan in place, teams can optimize resources, execute initiatives, and achieve operational goals. While the importance of planning is undisputable, many organizations encounter barriers when ...

Grief in the workplace can significantly impact employee well-being and productivity, which can translate to lower revenue. According to Maureen Desmond, founder and CEO of M. Desmond Coaching and Consulting, and Michelle Arentz, workforce development consultant and owner of Strategic ...

Email “open” rates are a key metric for measuring email marketing success—they signal whether your campaign has captured your audience’s attention or fallen flat. Since email marketing remains one of the most effective tools in a B2B marketer’s arsenal, optimizing ...

A recent Microsoft survey found that the heaviest email users spend 8.8 hours per week managing their inboxes. That’s more than an entire workday lost to emails. Worse yet, 68 percent of the respondents say they don’t have enough time ...

Goal setting is supposed to be the blueprint for success, but for many businesses, it’s a road to frustration. Despite having clear intentions, many companies fall short of achieving their goals due to common missteps in planning, execution, and alignment ...