People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School, effective storytelling allows brands to seamlessly blend ...

As the new year unfolds, many individuals and businesses set ambitious resolutions aimed at self-improvement and organizational success. Yet, studies reveal that 94 percent of resolutions are abandoned by the end of February, often leading to disappointment and self-criticism. An ...

Outsourcing helps companies reduce costs, improve efficiency, scale operations, access specialized skills, and focus on essential business functions. By leveraging external providers, businesses can maintain steady growth without the commitment of hiring in-house employees. The growth of the global outsourcing ...

As 2024 comes to a close, we’re taking a moment to reflect on the year’s most popular blogs on the Trade Press Services website. From actionable advice to thought-provoking insights, these blogs captured the attention of B2B marketers, business leaders, ...

Today’s workplace is vastly different than it was just five years ago. In 2022, the U.S. Bureau of Labor Statistics estimated that approximately 27 percent of the U.S. workforce was at least partially remote. Today, more businesses are implementing return-to-office ...

Relying on outdated strategies and manual processes can leave your marketing efforts falling short. The right tools aren’t just nice to have—they’re essential for staying competitive, especially in today’s fast-paced and rapidly changing marketplace. From automating time-consuming tasks to generating ...

Engagement is the spark that turns interest into action—and action into sales. According to Sam Horton, senior director of strategic ecosystem partnerships at Firework, “Consumers are no longer satisfied with passive viewing experiences as they want to interact and engage ...

The holiday season is a great time to show appreciation for colleagues, employees, clients, mentors, and strategic partners. Yet, with tight schedules and end-of-year deadlines, finding thoughtful gifts can sometimes slip through the cracks. If you’re scrambling for last-minute ideas, ...

One out of every three customers will discontinue your service after just one bad experience. Think about that: for every three clients you serve, just a single slip-up with one of them could mean a lost relationship, lost revenue, and ...

You may know your business inside and out—but do your customers? With 77 percent of consumers making purchasing decisions based on name recognition, it’s clear that branding matters. Defining and communicating your value proposition and unique selling proposition (USP) help ...

What drives B2B customers to choose one vendor over another? Dr. Ron Friedman, psychologist and the founder of ignite80, surveyed B2B buyers about what drives their decision-making process. The findings show that “B2B customers prefer interactions that fuel their psychological ...

Great leaders don’t just lead—they inspire. This characteristic often means the difference between an organization’s success or failure. Without great leadership, corporate culture suffers, leading to employee apathy, high turnover, reduced productivity, lack of innovation, and a toxic work environment ...