It can be challenging to stay on top of the latest marketing trends, news and best practices. Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more.
There are thousands of online B2B resources available to help entrepreneurs, business leaders and marketers improve their game, but here are some of our favorites.
1. Content Marketing Institute
If you could choose only one resource, this is the one. Content Marketing Institute is committed to advancing the practice of content marketing through online education and digital and in-person events. Sign up to receive daily or weekly emails about top trends and don’t miss CMI’s annual reports on the state of content marketing.
2. MarketingProfs
MarketingProfs offers online training, events, conferences and tons of free resources to help marketers create and execute programs that drive results. The site boasts thousands of articles, reports, infographics, webinars, tutorials and more and content is easily searchable by topic or type. To make it even easier, sign up to get three strategy-packed emails a week.
3. HubSpot
HubSpot’s blog is a treasure trove of actionable insights for the B2B marketer. In addition to helpful templates, how-to guides, plans, the site offers podcasts, annual reports, videos and free courses. As experts in inbound marketing, HubSpot’s blog exemplifies how a blog should provide valuable content to grow a business. Sign up for the newsletter to get helpful tips delivered straight to your inbox.
4. B2B Marketing Zone
B2B Marketing Zone is a collection of content developed by some of the industry’s top thought leaders. The easily searchable site includes content on software, trends, social media, marketing automation, content marketing, branding and more. Create a free account to receive daily or weekly newsletters based on your interests.
5. Neil Patel
While not only for B2B marketers, Neil Patel’s blog is an amazing resource for digital marketers and those looking to expand their SEO knowledge. The website has free tools, digital courses, training guides and more—all dedicated to increasing website traffic.
6. B2B Marketing
The B2B Marketing blog is designed to give marketers the tools and intelligence they need to drive performance and accelerate growth. Additional resources include reports, conferences and educational content with a focus on marketing technology.
7. Ann Handley
This blog features personal reflections from one of the industry’s most quick-witted, empowering and inspiring veterans. Ann Handley is a digital marketing pioneer, best-selling author and popular speaker who shows businesses how to break away from mediocre marketing and achieve tangible results. She also offers a twice-monthly newsletter filled with tips, fresh ideas and “high-spirited shenanigans.”
8. MarTech
With multiple posts each day, MarTech is an excellent collection of content and experiences that educate, engage and support digital marketers. Articles, newsletters, webinars, reports and events keep marketers on top of emerging marketing technology trends and topics. A daily free newsletter delivers the latest news straight to your inbox.
9. Seth Godin
With more than 8,000 posts and more than a million readers, Seth Godin’s blog is filled with insights from one of marketing’s most prolific authors and speakers. Known for his books with include Purple Cow and This is Marketing, Seth writes about everything from effective marketing to leadership as he seeks to motivate and inspire marketers worldwide.
10. Trade Press Services
Yes, we are slightly biased, but the Trade Press Services’ team is dedicated to providing helpful content that covers all aspects of B2B marketing. From theories to tactics and everything in between, our blog helps marketers increase their brand’s visibility, credibility and name recognition in their marketplaces.
Continuous Learning Is Essential
Just like food nourishes our bodies, information and learning nourish our minds. In today’s competitive environment, lifelong learning is a necessity for professionals. When we acquire new knowledge, we expand our skill sets, are inspired to take on new challenges and develop new perspectives. Empowered with new skills, professionals are more likely to step out of their comfort zone and are better prepared for the unexpected.
Whether you read blogs, newsletters, magazines, books or other forms of professional-development content, make a commitment to expand your skills and try new things. To learn more about how to create valuable content for your target audiences, schedule a call with one of our experts.
