Have you ever dreamt about writing and publishing a book? Many aspiring authors have a story or message they want to share with the world but don’t know where to start.

Writing a book takes a monumental investment of time, energy, and resources. For many, the dream of finishing a manuscript and publishing it can seem out of reach. Still, millions of aspiring authors strive to embark on a literary journey at some point in their lives.

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

While the process is unique to each author, the path to success requires careful planning and execution. Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. Book publishing is a multifaceted industry with several key players—authors, literary agents, publishers, editors, distributors, booksellers, and libraries.

Benefits of Becoming an Author

There are multiple benefits to being a published author, and the advantages vary depending on each author’s goals. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Revenue, however, is not the only benefit. A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. These outlets range from traditional mainstream media publications and on-air shows to being invited to speak as an expert on industry podcasts, at social media events and conferences, and even doing TED Talks.

Making It Happen

Our latest white paper offers tips for breaking into the publishing industry and becoming a published author. With insights from experts and book authors, Breaking into Publishing: What It Takes to Write, Produce, and Market Your Book contains practical suggestions and step-by-step guides. Topics include:

• Questions Every Author Needs to Answer
• Exploring Publishing Options
• Which Publishing Option Is Best for You?
• Marketing Your Book
• Marketing Mistakes Authors Make and How to Avoid Them

Get Published, Get Results

When experts showcase thought leadership through published content, they forge new connections with target audiences based on valuable insights. When they go the extra mile to collect and transform that content into a book, their leadership in their marketplace is affirmed through actionable advice. Books offer the opportunity to engage target audiences with an in-depth exploration of expertise balanced by compelling storytelling. Writing, developing, distributing, and marketing a book requires an investment of time and resources. The outcome, however, can transform your business and thought leadership. Would you like to chat more about becoming a published author? Please schedule a call with one of our experts.