If you are like most B2B marketers, you know content marketing is a must-do initiative in today’s digital marketplace. Whether you are trying to convince leadership that content marketing is a valuable strategy or just looking to enhance your expertise, understanding available data will help boost your confidence, acumen and results.
Here are 30 of the most essential content marketing statistics you should know:
Strategy
1. The top-three goals for content marketing are creating brand awareness (86 percent), educating audiences (79 percent) and building credibility and trust (75 percent) (Content Marketing Institute).
2. 92 percent of marketers report that their company views content as a valuable asset (Content Marketing Institute).
3. 56 percent of businesses say they want to increase their spend on content marketing (Content Marketing Institute).
4. The biggest challenges in content marketing are a lack of data and strategy (DMA).
5. 69 percent of the most successful content marketers have a document strategy in place (Content Marketing Institute).
B2B Content
6. Email campaigns (87 percent) and educational content (77 percent) are the top content marketing methods used by B2B marketers to support and develop audiences (Content Marketing Institute).
7. 84 percent of people expect brands to produce content that entertains, provides solutions and produces experiences (Meaningful Brands).
8. 60 percent of marketers create at least one piece of content each day (eMarketer).
9. Half of B2B marketers outsource at least one content marketing tactic (Content Marketing Institute).
10. 88 percent of top-performing marketers prioritize their audiences’ informational needs over their organization’s sales messages (Content Marketing Institute).
11. 71 percent of B2B consumers say they are “turned off” by content that seems like a sales pitch (The Economist Group).
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ROI
12. Content marketing costs 62 percent less than traditional marketing yet generates about three times as many leads (Demand Metric).
13. 47 percent of B2B marketers don’t measure their efforts’ ROI (Point Visible).
14. Marketers who prioritize blogging are 13 times more likely to see a positive ROI (HubSpot).
15. Videos added to email content can increase click rates by as much as 300 percent (Martech Advertising).
16. 86 percent of professionals say email is the best for business communication (Hubspot).
17. Email marketing was the primary lead-generation channel for 89 percent of marketers (Juvlon).
Video
18. 87 percent of businesses used video as a marketing tool in 2019, up from 81 percent in 2018 (Hubspot).
19. 97 percent of consumers and online marketers say video helps their customers better understand their products (Wyzowl).
20. 65 percent of decision makers will visit a brand’ website after viewing a brand-focused video (Hubspot).
Blogging
21. Blog posts with images are viewed 94 percent more than posts without graphics (MDG Advertising).
22. 47 percent of internet users read blogs daily (Statista).
23. Headlines between six and 13 words bring in the most traffic (Hubspot).
24. 43 percent of B2B marketers say blogging in the most important content they produce (Hubspot).
25. 47 percent of B2B customers read at least four blog posts before talking with a salesperson (DemandGen).
Social Media
26. 84 percent of VP-level B2B purchasers are influenced by social media when making a buying decision (IDG).
27. Social media is the most popular B2B content marketing tactic (Content Marketing Institute).
28. 94 percent of B2B marketers distribute content on LinkedIn (LinkedIn).
29. 77 percent of B2B marketers use Twitter to distribute content (Content Marketing Institute).
30. While Instagram continues to lead the B2C market, 57 percent of B2B marketers use the platform for content marketing (TopRank Marketing).
Content marketing for 2020 and beyond
Content marketing has become the foundation of digital marketing efforts for both B2B and B2C organizations, and current data indicates that its importance will only grow in coming years. Companies that create engaging, highly relevant content will be poised to enjoy significant and continued growth in sales, leads and brand awareness. To learn more about how to use content marketing to achieve your company’s goals, contact Trade Press Services today.
