We’ve all heard the saying, “If you want something done right, do it yourself.” But when it comes to producing articles, white papers, case studies, blog posts, email marketing, website content and more, outsourcing content creation can save you time and money while improving quality and results.
It can be scary to trust someone else to create content on your behalf. After all, if someone has never worked at your company, how will they know what to say? Here are three reasons why it’s worth taking a leap of faith and hiring an outside resource to handle your content marketing:
1. Content Is an Essential Part of Your Marketing Program
Ten years ago, content marketing was a novel concept. Today it’s a vital component of a strategic marketing program. It reaches your audiences with the information and solutions they crave, builds trust, enhances brand awareness, demonstrates thought leadership, improves SEO, boosts website traffic and drives sales leads.
2. A Dedicated Team
The people you hire for content creation have just one responsibility—to develop the absolute best content for your company. Project managers, writers and editors take the time to ask the important questions, take detailed notes, and research the company and industry they’re writing for. In addition to writing, outside agencies help generate topic ideas, secure placements in online and print publications, maximize and repurpose existing content and ensure that your content is clean, professional and strategically aligned to marketing and organizational goals.
3. Time Is Money
Your marketing team has critical skills and talents. But many of them are juggling competing priorities. In addition, if they aren’t adept at creating high-quality content regularly, it can be difficult to produce regular blog posts, newsletters and emails, let alone tackle larger projects. It would be nice if key players could carve time out in their day to work on email campaigns or a white paper, but if those people are already being held responsible for other projects, content creation will get pushed to the back burner. Freeing up valuable members of your team and giving them more time to work on what they do best is critical to the success of your company.
Choosing a Partner
Your company is successful because you’re an expert in your industry, not an expert in content creation. By using an outsourced partner, you’re not giving up control. Instead, you’re allowing yourself and your team to focus on what you do best and leaving content to a trusted expert. Here are some suggestions for getting started:
- Assess internal skills
- Identify goals and objectives
- Develop a content strategy including frequency, messaging and marketing channels to use
- Set a budget
- Determine what to outsource
- Establish open communications amongst all stakeholders
- Measure success.
Outsourcing can be difficult for some companies. But choosing to outsource content marketing makes it possible to effectively manage your time, allows you to concentrate on other priorities, brings in a new perspective and ensures a steady stream of fresh content. Once you see what you can accomplish together, you’ll likely wonder why you didn’t outsource sooner. To learn more about how outsourcing your content creation can help you achieve your marketing goals, contact Trade Press Services today.
