Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut
Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. While it's a hilarious premise ...
Charting the Course: How to Navigate Your Way to Marketing Success in 2024
2024 is poised to be a revolutionary year for B2B marketers. From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Staying ahead of the curve is crucial to success. Just as a ...
20 Ways to Promote Your Thought Leadership Content
Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. When experts share valuable insights, compelling viewpoints and answer the most burning questions of their target audiences, they ...
Seven Ways to Amplify Your Thought Leadership with Professional Awards
Congratulations—you just received an award! Whether you earned a spot on a “Best of the Best” industry list or “Top Professionals” directory, awards are a can’t-miss opportunity to build your thought leadership platform, strengthen your brand, demonstrate credibility, and highlight ...
Six Tips for Using A/B Testing to Transform Your Marketing Messaging
No matter how much time and energy we put into our marketing efforts, not every campaign gets positive results. A/B testing is a simple yet effective technique to ensure you use the right messaging to reach your audience and drive ...
10 Essential Elements of a Successful Corporate and Personal Branding Press Kit
Whether you're a business aiming to attract investors, launch a new product, or enhance your brand visibility, or an individual seeking to promote your talents or accomplishments, a well-structured and informative press kit is an indispensable tool for any company ...
Five Reasons Not to Trust AI to Write Your Content
Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. In fact, research shows that more than half of organizations use some form of AI to automate various aspects of their companies. As ...
Reinforce Your Personal Brand: Three Tips for a Stronger Resume
Whether you are looking for a new job, seeking professional speaking opportunities or applying for industry awards, a resume is a critical element of a personal branding strategy. If it’s been a few years since you’ve updated your resume, or ...
Spying on the Competition: Three Simple Ways to Gain an Advantage
The best marketers learn from the mistakes and successes of others. Yet, many marketers struggle to find ways to get ahead of the competition in an increasingly crowded marketplace. If you're not already monitoring your competitors, it’s time to start ...
Three Free or Low-Cost Continuing Education Opportunities for B2B Marketers
A true professional incorporates lifelong learning into their everyday habits. Setting aside dedicated time for professional development can be challenging but it’s necessary. Fortunately, continuing education no longer means attending conferences or evening classes at a local college. A wide variety ...
Five Superpowers of Extraordinary B2B Marketers
Whether you loved Spiderman, Superman or Wonder Woman as a child, at some point, we've all dreamed of having a magical superpower. Imagine being able to fly, have X-ray vision, or become invisible at the snap of a finger. While ...
The B2B Marketer’s Ultimate Spring-Cleaning Checklist
Spring is almost here, and that means one thing: spring-cleaning. It's the perfect time to dust off the cobwebs in your house, declutter your garage, and purge items you no longer use or need. The same approach to spring cleaning ...
