Five Critical Marketing Mistakes to Avoid in 2023
When it comes to marketing your B2B business, it's easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. Watch your marketing efforts drastically improve by being aware of ...
Four Ways to Maximize Your Marketing Budget
With news of record inflation and mass layoffs dominating the headlines, it’s no surprise that B2B marketers are now asked to produce more results with fewer resources. In fact, despite the fact that costs are on the rise, more than ...
Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report
The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Produced by MarketingProfs and CMI, the annual study surveys ...
Six Essential Elements for your 2023 Marketing Plan
2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take ...
Five Must-Have Pieces of PR Content for the Modern Marketer
If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, ...
How the New American Data Privacy Act Will Affect Marketing
In late June, the Energy and Commerce Committee introduced the American Data Privacy and Protection Act (ADPPA) to the U.S. House, taking a huge step forward for congressional negotiations about data privacy. The bipartisan bill is the U.S. equivalent of the GDPR, ...
10 Blogs and Newsletters Every Marketer Should Be Reading
It can be challenging to stay on top of the latest marketing trends, news and best practices. Savvy marketers and business leaders keep current by regularly reading top marketing blogs, newsletters, books and more. There are thousands of online B2B ...
Mid-Year Marketing Checkup: 10 Tips to Finish the Year Strong
The early summer months are the perfect time to reassess and readjust your annual marketing plan. A mid-year marketing checkup provides real-time feedback on performance, encourages marketers to reflect on overall progress and make adjustments where needed. The mid-year checkup ...
What’s Better Than Getting a New Customer? Keeping an Existing One.
Marketers are constantly under pressure to generate new and quality leads that convert to paying customers. While acquiring new customers is critical to a company’s success, retaining existing clientele is often overlooked as an essential marketing strategy. Consider that it ...
10 Steps to Building and Promoting Your Personal Brand
Corporate branding is the foundation of an effective marketing strategy. A company’s brand is the collection of its messages, voice, values, mission, vision and visual identity. But branding isn’t just for companies. Professionals and thought leaders have their own story ...
Why You Need a Keyword List and Three Steps to Creating One that Works
While Google keeps marketers on their toes with regular algorithm changes, one thing stays consistent for brands that want to optimize their digital content for internet search: keywords. Whether you have a formal SEO strategy or are looking to organically ...
How to Drive Inbound Leads with Guest Blogs
The benefits of blogging are undeniable. When companies produce a quality blog, they can enhance brand awareness, build credibility, boost online traffic and attract new leads. Just as blogging on your own company’s website has measurable benefits, a guest blogging ...
