The popularity of podcasts continues to grow and doesn’t show signs of slowing. In fact, in 2021, there were 383.7 million podcast listeners globally and it is predicted that number will climb to around 424 million by the end of 2022. Listeners seek out podcasts for ease of access, entertainment and personal growth. For marketers and business leaders, podcasts offer an opportunity to stay up to date about trends, best practices, predictions and insights from industry thought leaders.

Marketing and Business Podcasts to Expand Your Skills and Mindset

A search for “marketing podcasts” can yield thousands of results. The following list highlights some of our favorite B2B podcasts designed to help entrepreneurs, business leaders and marketers expand their skills and mindset.

1. Performance Marketing Insiders with Chris Mechanic is a short-form podcast aimed at distilling the insights of talented marketers and business leaders into brief three-minute blocks for quick and easy listening. “I’m constantly meeting and learning from super interesting, talented growth marketers across the ecosystem, from the Amazons and Microsoft of the world all the way down to your little scrappy $5 million startup and almost everything in between” says Mechanic. “One day, while learning something awesome from somebody amazing, I thought, ‘Man, wouldn’t other marketers just love this?’” Some bite-sized episodes to consider include “The Top 10 Secrets of Marketing Success” and “The 3 Marketing Principles That Helped Grow 4,000+ Brands.”

2. Actionable Marketing Podcast by CoSchedule, an editorial calendar software designed with marketers in mind, delivers practical content and marketing advice in a weekly podcast. Popular interviews with experts include “How To Create Content That Ranks For 11,000+ Keywords With Julia McCoy From Express Writers” and “How to Power a Successful Blog Through Storytelling with Jeff Bullas.”

3. INspired INsider with Jeremy Weisz is a podcast that stemmed from Weisz’s desire to document and share inspiring stories from business leaders. “The goal with each interview is to bring you the best stories from the journey of each successful and inspirational entrepreneur and leader,” says Weisz. Podcast episodes share actionable insights from experts, but also include unique, inspirational stories, such as an interview Jonny Imerman with Imerman Angels who fought and beat cancer, then launched an organization that matches cancer patients one-on-one with mentors.

4. The Revenue Marketing Report, hosted by Camela Thompson of CaliberMind, features a podcast and accompanying blog post that includes highlights and links to helpful resources. With a website that lets readers filter episodes by category, this podcast can also act as a helpful resource library. Some episodes to consider include “Why Trust in Marketing Matters: A Sales Executive’s Viewpoint” and “Marketing Data Mythbusting 101.”

5. Born to Talk Radio Show with Marsha Wietecha is focused on creating connections through conversation to foster community. Marsha’s focus is completely on the guest. “The heart of my show is ‘what’s your story.’ It’s my belief we all have stories: some are similar, others are uniquely different.” Wietecha’s approach is to be inspired by each of her guests and translate her inspiration into a conversation that tells the guest’s story across all facets of their life, making conversations with business leaders a motivating and human exchange. Episodes to consider include interviews with Laura Patterson, co-founder and president of VisionEdge Marketing, and Trade Press Services’ Gerri Knilans.

6. Smart Business Revolution with John Corcoran focuses not just on sharing insights, but also tools and resources marketers can use to increase income. Corcoran’s expertise is focused on making powerful connections central to business growth. Interviews with experts focus on how each leader tapped into their most lucrative client base. Corcoran’s belief is every business can instigate growth “by turning VIPs and top performers into your friends and supporters who want to help you succeed.” Episodes include interviews with Katty Douraghy, president of Artisan Creative, a staffing and recruiting agency focused on digital, creative, and marketing talent, and digital marketing expert Marty McDonald.

7. Marketing School with Neil Patel and Eric Siu is a short-form podcast that shares one quick marketing lesson every day. Topics are wide-reaching across marketing and business best practices but largely focus on digital marketing, advertising and SEO. Because the podcast posts daily, it’s a great resource for staying on top of the news, including updates to Google’s algorithm, predictive analysis and groundbreaking statistics. Episodes to consider include “How Any Company Can Leverage Influencer Marketing” and “How to Create a B2B Marketing Funnel.”

Broaden Your Horizons

Savvy marketers are always looking for ways to enhance vital skills and stay on top of industry news and trends. Most of us, however, don’t want to be constantly tied to a computer or phone screen. The audio format of podcasts stimulates a different part of our brains than written content. Plus, with easy access across many devices, podcasts invite listeners to sit in on a conversation and hear insights directly from experts wherever they are, even while doing other activities. Leverage podcasts to expand your skill set, gain inspiration to take on new challenges and broaden your perspectives.