Editorial coverage helps you increase marketplace visibility, develop a competitive edge and become a recognized leader in your industry. Here are some simple ways to leverage your published articles into additional exposure, extending the lifespan of the piece and reaching a wider audience.

Tips for Repurposing Published Articles

1. Add it to your website. If you don’t already have a press section on your website, create one and include PDFs of all published articles, white papers, press releases and other relevant content. Keep this section of your website updated with new content as it publishes.
2. Distribute published articles throughout your organization. It’s important for your employees to be informed about media coverage and new marketing content. Not only is it a morale booster, staff members may forward the coverage to industry peers, potential clients and other stakeholders, expanding your credibility and reach.
3. Use in marketing and sales efforts. Glossy reprints of your article are an ideal leave-behind for sales and marketing teams. Include published content in press kits. Display and distribute reprints at tradeshows and events. Incorporate materials into corporate and sales presentations. Share coverage with prospects and customers by email, hard copy or in your company’s newsletter.
4. Share via social media. Spread the word about your coverage through Twitter, Facebook, LinkedIn and other social media platforms. Ask employees, colleagues and strategic partners to share your posts for additional exposure.
5. Use as a recruiting tool. Encourage your human resources team to share your media coverage with potential employees. Positive press and media exposure demonstrates company success and may help attract new talent.
6. Repurpose the content. Your published articles can be transformed into a variety of print, audio and video formats. Consider developing blogs, webinars, podcasts or even videos based on the original published piece.
7. Put your article on display. Frame a copy of your coverage and display it in your lobby, reception area or office.

A Word to the Wise

Every publication has different copyright restrictions. While most publications encourage sharing articles with new audiences, they also want to be as recognized as the original publisher. Ask about the media outlet’s copyright rules before repurposing editorial coverage. In addition, be sure to find out about the use of the publication’s masthead and what publication attribution language is preferred. It will save headaches in the end.

To learn more about how editorial coverage can increase your credibility, visibility and name recognition in the marketplace, visit www.tradepressservices.com.